"Pink cocaine" is the latest street drug. This team of researchers has been warning the public about it for a year.

The death of music star Liam Payne. Sex trafficking allegations against Sean "Diddy" Combs. A deadly car crash involving an Instagram model. Many Americans have only recently learned of the drug known as "pink cocaine" from a deluge of celebrity horror stories. Joseph Palamar, an associate professor of population health at NYU Langone, would say they are late to the party.  

"A lot of people just think it's this new powder that's going around," Palamar said. "It's a pretty pink powder, and everyone's starting to use it, when it really started increasing was around mid-2023."