PHCC launches national breast cancer awareness campaign

Doha, Qatar: The Primary Health Care Corporation (PHCC) announced the launch of its annual breast cancer awareness campaign, emphasizing the vital imp...

Doha, Qatar: The Primary Health Care Corporation (PHCC) announced the launch of its annual breast cancer awareness campaign, emphasizing the vital importance of early detection. Under the new slogan, "Screen Today, Protect Your Tomorrow," this initiative aims to encourage women across Qatar to prioritize their health through timely screening.

The National Breast and Bowel Cancer Screening Program, also known as ‘Screen for Life,’ is a life-saving, population-based initiative aligned with Qatar’s National Cancer Program and the country’s National Health Strategy 2011-2016. It underlines a shift toward preventive, community-centered care. Each year, the program launches a nationwide campaign to raise awareness about breast cancer and promote the significance of early detection through screening.

Throughout October, this comprehensive 360-degree campaign will harness both traditional and digital marketing channels. It will feature strategic partnerships with esteemed organizations such as the Women Wellness and Research Center (WWRC), Snoonu, Qatar Museums, General Retirement Authorities, Snoonu, Gulf Center for Food Stuff (Al Shamal Water) and many others, to maximize outreach and engagement.

Breast cancer remains the most prevalent cancer among women in Qatar. However, early detection dramatically increases treatment success rates, with survival rates reaching up to 100% when diagnosed promptly. This campaign’s core message is that awareness combined with proactive screening can save lives. The new slogan, "Screen Today, Protect Your Tomorrow,"summarizes this empowering call to action—urging women to take decisive steps now to safeguard their future health.