Peloton has a response for the 'Sex and the City' reboot shocker

Peloton has released a new ad just three days after fans were shocked by a product placement in the first episode of Sex and the City reboot, 'And Just Like That...'

Mr. Big is alive. At least according to Peloton.

The Mr. Big character was killed off while riding a Peloton bike in the first episode of Sex and the City reboot, "And Just Like That...," shocking fans. But a new ad by the company, released just three days after the premiere, is reclaiming the narrative.

The ad begins with Chris Noth, who plays Mr. Big, sitting by a romantic fireplace with Jess King, a real-life Peloton instructor who also played one in the reboot.

"Should we take another ride? Life's too short not to," Big says, as the camera pans out to two Peloton bikes.