Paris Olympics ratings soar 82% over Tokyo Games, delivering big boost to NBC’s Peacock streamer
CNN
The 2024 Summer Olympics in Paris drew a combined average of 30.6 million viewers across NBCU’s constellation of platforms, marking an 82% jump in viewership compared to the Tokyo Games and making the Games the most-streamed Olympics of all time.
Comcast and NBCUniversal are taking home their own Olympic gold. The 2024 Summer Olympics in Paris drew a combined average of 30.6 million viewers across NBCU’s constellation of platforms, marking an 82% jump in viewership compared to the Tokyo Games and making the Games the most-streamed Olympics of all time. The media giant on Monday shared that its coverage saw a whopping 23.5 billion minutes of stream time, a 40% increase compared to all prior summer and winter Games combined, while its total audience delivery in “Paris Prime” — afternoons in the US — and prime time drew in 4.1 million daily viewers on Peacock and NBCU Digital platforms. The network’s Spanish-language broadcast on Telemundo also saw a 26% jump over the same period during the Tokyo Games three years ago. “The Olympics reestablished its unique power to reassemble the American media audience,” said Gary Zenkel, the NBC Olympics president. “That shared experience extended over 17 consecutive days across NBC, Peacock, NBCU’s linear channels, and in short form on social and digital channels, as America rallied around the 594 Team USA athletes and their stories.” Over the weekend, the men’s basketball gold medal game in which the US defeated France in a 98-87 thriller, averaged 20.3 million viewers on NBC and Peacock, making it the most-watched gold medal game since the 1996 Atlanta Olympics, the company said.
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