Pandemic made consumers reimagine their buying behaviours: Accenture study
The Hindu
Some 71% of over 2,000 Indian consumers who participated in a survey said post pandemic they have reimagined their buying behaviours and reevaluated what was important for them in life, as per an Acce
Some 71% of over 2,000 Indian consumers who participated in a survey said post pandemic they have reimagined their buying behaviours and reevaluated what was important for them in life, as per an Accenture report. Some 22% of the respondents were still in the process of evolving values and purchasing mindsets, while pandemic had no impact on 7% of them. Accenture report, “Life Reimagined: Mapping the motivations that matter for today’s consumers” found consumer values and buying motivations have fundamentally changed, with the focus shifting away from price and quality to what, how and why they bought.
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