Orpat Group to invest ₹125 cr. on expansion
The Hindu
Appliances maker sees rising demand
Orpat Group is investing ₹125 crore to raise manufacturing capacity at its plant in Gujarat to meet growing demand for kitchen and home appliances both in the domestic and export markets. The group, which operates under the Ajanta brand for wall clocks and Orpat for other products, plans to strengthen its sales network in Tier-3 and Tier-4 cities from where it draws 90% of its customers. “In the last year we aggressively expanded our distributors’ network and added 80 new distributors to the already existing 450 distributors,” said Nevil Patel, director, Orpat Group. “We are also looking at aggressively ramping up production to cater to the demand for the existing and new products,” he added.More Related News