OptimiZEE, the social content hub at ZEE forays into gamified social solutions with a first-of-its-kind front runner game
Zee News
With a whopping 433Mn gaming enthusiast as of FY21, India stands as the second-largest country in the online gaming universe.
Mumbai: Over the last year, online gaming has witnessed exponential growth across M&E. Various industry reports have cited it as a natural winner with the next generation of entertainment being all about immersion and engagement. With a whopping 433Mn gaming enthusiast as of FY21, India stands as the second-largest country in the online gaming universe. Increasingly, brands too are leveraging the medium to further engage with their audience and build affinity. In a first, OptimiZEE, the social content hub at ZEE, has rolled out a first-of-its-kind endless front runner game on web, ‘Happu Ki Nikali Savaari’ for ZEE’s marquee show ‘Happu Ki Ultan Paltan’ airing on &TV and streaming on ZEE5. Being a vernacular offering, this innovation by the broadcaster truly democratizes gaming by broadening reach to a wider audience pool spread across many Bharats.More Related News