Ontario city kisses Elon Musk’s X goodbye, cites concern about site’s ‘viability’
Global News
On Monday, the City of Cambridge in Ontario announced it would no longer be posting to the social media channel, X, formerly known as Twitter.
The city of Cambridge, Ont. announced Monday that it would no longer be posting to the social media platform, X, formerly known as Twitter, citing concerns about the platform’s “reliability, accountability and direction.”
According to the city, the decision was made because of “ongoing concerns about the platform’s viability as a trusted space for public communication as content found and promoted on X, includes racism and misinformation. The City feels X no longer aligns with the values of inclusivity, respect, integrity, service and responsible communication.”
Cambridge said it would post one final message to residents about the update and share other ways to remain in touch with the city. However, by Tuesday morning, the account had been disabled.
Global News has reached out to the city to find out whether it had deactivated the account or whether the social media platform had made that move but did not receive a response as of Tuesday afternoon.
There has been a movement of people, including celebrities, to the social media platform BlueSky over the past few months, and Cambridge said it was considering using the platform, which now boasts 31 million users. While that number continues to grow, X claims to have over 500 million users worldwide.
Cambridge is not the first Canadian municipality to abandon X. In January, the District of North Vancouver also decided to leave the social media platform.
In its announcement, it cited that the social media site no longer aligned with the municipality’s corporate values.
The move by Cambridge also follows on the heels of a request by Halifax Coun. Laura White for city staff to consider a similar move away from X.
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