Only 10% of Canadian boomers say they’ll travel to U.S. this winter: survey
Global News
The survey found most Canadians are going to be skipping U.S. travel this winter, with only 26 per cent saying they will head south this winter
As Canada grapples with U.S. President Donald Trump’s trade war, many Canadian snowbirds are changing their plans of travelling south this winter, a new survey shows.
The Travel Health Insurance Association of Canada (THIA) on Friday released its 2025 Winter Smart Traveller Survey, which revealed a “ dramatic shift in Canadian travel trends for the upcoming 2025–26 winter season.”
The survey found most Canadians are going to be skipping U.S. travel this winter, with only 26 per cent saying they will head south this winter – a 37 per cent drop from last year.
The pullback is sharpest among baby boomers, traditionally the snowbird generation, with only 10 per cent planning U.S. trips, the report said, noting that this is a 66 per cent decline compared with last year.
“Gen Z and millennials are not avoiding the U.S. with the same ferocity as older Canadians are,” says Will McAleer, executive director at the THIA.
Younger Canadians said they are more likely to travel to the U.S., with 44 per cent of Gen Z respondents saying they would do so.
However, even among Gen Z, the figure was down 18 per cent from last year.
While 40 per cent cited political tensions with the U.S. among the reasons they are avoiding travelling south, the most cited reason (41 per cent) was the rising cost of travel.
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