One person’s trash is social media’s treasure as thrift shopping becomes trendy online

Some social media influencers have latched onto thrifting as their niche for content, making video after video roaming the aisles in search of the best finds.

When it comes to social media content creation, thrifting is among the newest topics, despite its secondhand nature.

Videos of people proudly holding up potential purchases in stores, roaming the aisles looking for the best shoes and housewares, or running through every item in their "thrift hauls" — recaps of everything they found while thrifting — have hundreds of thousands of views and likes. Beyond that, some have turned their thrift finds into dollars, reselling the items online to other secondhand material lovers.

Now, stores are seeing a change. Those videos have helped shift the culture around thrifting and consumption, companies say, as more people flock to stores to find unique items to complete their wardrobes and home decor collections.

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While influencers on social media platforms are not new, people are now dedicating their content specifically to thrifting. Those content creators are now bringing viewers along with them as they rummage through racks of clothes, letting them experience the finds virtually.