Nykaa Shares Surge 5% After Men's Innerwear Brand Launch
NDTV
Shares of FSN E-Commerce Ventures, the parent of cosmetics-to-fashion retailer Nykaa, jumped 4.8% on Thursday, a day after it said its fashion segment was expanding into the men's innerwear and athleisure category with a new brand.
Shares of FSN E-Commerce Ventures, the parent of cosmetics-to-fashion retailer Nykaa, jumped 4.8% on Thursday, a day after it said its fashion segment was expanding into the men's innerwear and athleisure category with a new brand.
The TPG-backed company said on Wednesday that Nykaa Fashion would launch Gloot — its first innerwear and athleisure brand for men.
The line, starting at Rs 499 ($6.32) for innerwear, will look at ethical manufacturing, subscription options and trials in some cases, is available for sale on its app and website.
