Nykaa introduces L'Oreal's 'ModiFace' virtual try-on tech to enhance beauty shopping experience
Zee News
Nykaa has launched L'Oreal's ModiFace technology on its online store to improve shopping experience.
New Delhi: Nykaa has launched L'Oreal's ModiFace technology on its online store to let users try virtual try-on to see how cosmetic products appear on them. ModiFace is an Al-powered virtual try-on technology developed by French personal care company L'Oreal.
Nykaa said that the ModiFace tech will improve the beauty experience for makeup enthusiasts. The tech will also make it easier for customers to shop for beauty products online.
Nykaa explained how the technology works and said that the Augmented Reality (AR) simulation of each shade is done automatically- based on Al-powered analysis of information provided by makeup brands along with visuals and descriptions of the products on social media.
