NU-Q expands strategic communication programme

Northwestern University in Qatar (NU-Q) has announced a new minor in strategic communication. The programme, which is designed to address the increased demand for skilled strategic communication professionals, is open to all NU-Q students. 

Students who enroll in the programme will take courses that focus on the fundamentals of strategic communication, including corporate storytelling, media and audience insights, media planning, and social media marketing. “Strategic communication refers to advertising, public relations, corporate and brand messages, but also includes not-for-profit communication such as public health campaigns or using multi-media channels to advance social causes,” said George Anghelcev, a strategic communication professor in Journalism and Strategic Communication Program.