Now users will start seeing ads in between Instagram Reels 

Instagram says that the ads will help businesses reach greater audiences, allowing people to discover new content from brands and creators.

Instagram’s answer to TikTok, Reels is now getting ads. The Facebook-owned company said that it will roll out ads in Reels access the globe. The ads will appear just like any Reels and would last for 30 seconds. The company says that the ads will help businesses reach greater audiences, allowing people to discover new content from brands and creators. While this might be great news for the businesses, not sure how comfortable users will be about seeing ads in between the Reels. Instagram in its blog said that the ads will be full screen and vertical, similar to ads in Stories. They will appear in between individual Reels. The ads will loop and can last for up to 30 seconds like normal Reels. Users can comment, like and share the ads if they wish to. “Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators,” the company said in a blog.