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Novo Nordisk sues Hims over scrapped $49 weight-loss pill copy

Novo Nordisk sues Hims over scrapped $49 weight-loss pill copy

BNN Bloomberg
Monday, February 09, 2026 01:35:40 PM UTC

Novo Nordisk sued Hims and Hers Health on Monday over patent infringement after the U.S. telehealth firm launched, then canceled, a US$49 copy of Novo’s weight-loss pill Wegovy following backlash from the U.S. Food and Drug Administration.

Novo’s shares jumped nearly seven per cent on Monday. Shares of Novo and rival Eli Lilly crashed last week after Hims introduced the cut-price pill, which had looked set to erode Novo’s takings and jeopardize its shift towards a cash-pay consumer market.

Hims’ imitation pill has faced a major fallout since, while analysts said the FDA’s rapid response signaled a potential broader crackdown on compounded GLP-1 drugs mixed by pharmacies. The FDA move could ease competition on the big manufacturers’ patented weight-loss treatments.

“They are not only declaring war on Hims & Hers’ Wegovy pill, but GLP-1 (compounders) in general,” said Sydbank analyst Soren Lontoft Hansen, a move that he said was positive for Novo Nordisk and rival Lilly’s branded obesity drugs.

Hims, whose pill was based on semaglutide which is used in Novo Nordisk’s blockbuster drugs Wegovy and Ozempic, had said on Saturday it would stop offering the treatment after holding “constructive conversations with stakeholders.”

Shares of Hims sank 20 per cent in premarket trading, deepening earlier declines. Lilly’s shares, already near record highs, were up two per cent in premarket trading.

Read full story on BNN Bloomberg
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