Not sure how to dress? Just watch TikTok

TikTok is known for many things: viral dances, comedy and activism. But the social media app has also made a name for itself as a fashion incubator, where trendsetters are born and trends are revived, such as 1960s fashion and the now-popular, yet controversial low-rise jeans.

Agus Panzoni, a fashion trend researcher who runs @thealgorythm, a fashion trend TikTok,  says the platform has influenced both mainstream fashion and helped bring back the popularity of subcultures — and major brands are taking note.  "The TikTok algorithm is especially good at introducing us to new things, analyzing what we resonate with, and giving us more of it," Panzoni said. "By segmenting us based on what we like, the TikTok algorithm has resurged subcultures."