No, Wendy's isn't trying surge pricing. Here's what it's changing
Newsy
Wendy's is clarifying that there's a difference between "dynamic pricing" and "surge pricing" in its restaurants.
Don't worry; your late-night Wendy's stop isn't going to cost you any more than usual.
The fast-food brand is pushing back on reports that it would soon begin testing a surge-pricing menu, a tactic used by companies like Uber to garner more dollars during the day's busiest times.
The idea stemmed from a Feb. 15 earnings call, when Wendy's CEO Kirk Tanner said the company will begin testing "more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling" as early as 2025.
But even though "dynamic" is often used interchangeably with "surge" in pricing terms, there's apparently a huge difference for the Baconator bunch.
In a statement Tuesday, the company said it has "no plans" to raise prices when demand is at its highest in its restaurants and that any features it tests would be "designed to benefit our customers and restaurant crew members."
