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No Frills grocery stores drop 'multi-buy' offer

No Frills grocery stores drop 'multi-buy' offer

CTV
Thursday, July 04, 2024 11:26:40 AM UTC

As receipts tick ever higher for Canadians at the grocery store and shoppers continue to search for savings, one Canadian grocer has ended a perceived deal.

As receipts tick ever higher for Canadians at the grocery store and shoppers continue to search for savings, one Canadian grocer has ended a perceived deal.

No Frills says it has scrapped its "multi-buy" offer, which sold singular products at a regular price or two or more of the same product at discounted prices.

No Frills says these products will now be offered at "everyday low prices."

"It wasn't easy for customers that just wanted that one item, you know, a lot of single families," says Chris Wojchik, store owner at the No Frills Renfrew location.

"But we also have families that really benefit from the program. But overall, it was that customer that said, you know what, I don't want to buy two or three granola bar boxes. I just want to purchase the one."

Wojchik says during a time of rising inflation and a high cost of living, customers voiced their displeasure with the offer, being forced to choose between saving money or buying excess food.

"We are listening to our customers and our customers want affordability. They want to come in and buy what they want, when they want," he said.

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