Nissan is launching a comeback. Here's what it's like road tripping in its newest sports car
CNN
The new Nissan Z is one of the most important models in the car maker's recent history — not for any concrete business reason (two-seat sports cars aren't big sellers), but because even a car company needs a soul.
Nissan's been through some rough times in the past four or five years. Former Nissan CEO Carlos Ghosn was arrested in 2018. Its business had been suffering under an aging product line-up, largely driven by Ghosn's focus on fleet sales rather than consumer excitement. The company's head designer, Alfonso Albaisa, said last year that he was "disgusted." Even Nissan's then-CEO, Hiroto Saikawa, was forced to admit in 2019 that the company had hit "rock bottom."
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