Nike to open its own virtual sneaker store and trading platform
BNN Bloomberg
‘.Swoosh’ is a major part of the sneaker maker’s push into the metaverse.
The world’s largest sportswear company will release its own goods on the .Swoosh platform, and users will be able to collect and show off their items on it. The digital products will include various types of tie-ins and some may unlock access to physical items, make them available in video games or provide entry to real-life events. Registration opens Nov. 18.
“We’re entering a test-and-learn phase,” Ron Faris, head of Nike Virtual Studios, said in an interview. “We don’t know quite yet what the behavior will be that consumers will have with the virtual product.”
Nike is focused on introducing the product category to consumers and will go on a six-city tour to educate shoppers on web3 and blockchain technology. All products will be priced in U.S. dollars to reduce volatility and keep the process familiar for new buyers, with the first collection set to debut in January. Users eventually will be able connect their own wallets to bring items to other marketplaces.
