Nike deal ends German football's long-standing partnership with Adidas

Berlin: German football and Adidas are breaking up. American sportswear giant Nike will supply all of Germany s national teams with its apparel and...

Berlin: German football and Adidas are breaking up.

American sportswear giant Nike will supply all of Germany’s national teams with its apparel and equipment from 2027, the German football federation (DFB) announced Thursday.

The new deal extends to 2034 and ends Germany’s long-standing association with Adidas, which goes back some 70 years.

"We’re looking forward to working with Nike and the trust they’ve placed in us,” federation president Bernd Neuendorf said in a statement. "The future partnership will enable the DFB to continue to carry out key tasks in the coming decade with regard to the comprehensive development of football in Germany. But one thing is also clear - until December 2026, we will do everything we can to achieve shared success with our long-standing and current partner Adidas, to whom German football has owed a lot for more than seven decades.”

German teams wore Adidas gear for all four of the men’s World Cup titles, their three European titles, and the women’s two World Cup and eight European titles.