Nigeria's social media comedians are making laughter pay
CNN
In Nigeria, an emerging crop of young comics are leveraging social media to create video content that makes people laugh -- and makes money.
What started as a hobby is now turning into a lucrative business opportunity. By leaning on the growing internet access across the continent, these comics are creating characters and skits on TikTok, Instagram, and Twitter that can be sold to brands. Three Nigerian comics -- Ope Keshinro, Tobi Olubiyi and Koye Kekere-Ekun -- recently spoke to CNN about using smartphones to generate laughs and grow their audiences.
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