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News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society

News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society

CNN
Wednesday, February 28, 2024 12:30:51 PM UTC

Social media companies are soaking up the billions in advertising dollars that once flowed to legacy media companies.

Editor’s Note: A version of this article first appeared in the “Reliable Sources” newsletter. Sign up for the daily digest chronicling the evolving media landscape here. Social media companies are soaking up the billions in advertising dollars that once flowed to legacy media companies — a trend that continues to accelerate despite an ever-growing mountain of evidence indicating the Silicon Valley titans govern their ballooning kingdoms with little regard for how their products negatively impact society. While the dramatic shift has empowered these companies, it has also simultaneously dealt massive blows to news organizations, most of which are struggling to survive as they see their one-time revenue sources sour on their products in favor of tech platforms. Just two months into 2024, several news organizations are already collapsing in plain sight. The Messenger shuttered last month; an already-slimmed down BuzzFeed announced it would slash 16% of its remaining staff; and Vice Media said it would lay off hundreds of employees and cease publishing on its website as it pivots to an entirely new business model. Over the last few years, the situation has grown more dire, with nearly every major news organization cutting their workforces to survive — if they can. Hundreds of local outlets have not been so lucky, closing their doors as advertising dollars disappear. Not only are these news organizations crucial to the communities — both local and national — that they serve, but they also diligently work to ensure that their platforms are grounded in facts and free of abuse. You’re not going to find articles promoting body dysmorphia in the pages of The New York Times. The Wall Street Journal is not going to casually elevate carelessly risky investment advice. CNN will not enrich itself through imagery exploiting children. And if any of these companies engaged in such behavior, it would be a major scandal that would not only leave their reputations scarred but also chase away advertisers. As a result, these organizations invest heavily in content moderation, providing a stream of hand-curated content for their audiences and brands to advertise around.

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