New York Times Buys Wordle In "Undisclosed" 7-Figure Deal
NDTV
According to The New York Times, the game, launched in October, had only 90 players in early November. By early January, there were more than 300,000. Now millions play it daily.
The New York Times announced Monday it had bought Wordle, a phenomenon played by millions just four months after the game burst onto the Internet, for an "undisclosed price in the low seven figures."
Created by engineer Josh Wardle, the game consists of guessing one five-letter word per day in just six tries.
According to The New York Times, the game -- which was launched in October -- had only 90 players in early November.
By early January, there were more than 300,000 -- and now millions play it daily, fueled in part by the ease of sharing spoiler-free results on social media.
