New Starbucks cups reduce plastic and water waste while bettering accessibility to the visually impaired
CBSN
Starbucks unveiled a new cup lineup that the company says will keep more than 13.5 million pounds of plastic out of landfills every year. The new cups, announced ahead of Earth Day, are made with up to 20% less plastic and will require less water to make, but come amid a new report that found plastic production continues to pose a major problem, producing more emissions than even the aviation industry.
The company's Seattle-based innovation lab developed the new cups, which will be used for cold drink purchases. The cups will require 10% to 20% less plastic to make, depending on the size, when compared to previous cold drink cups.
"They're not only made with less plastic than previous cold cups, they are also projected to reduce emissions and conserve water in the production process," the company said in its announcement. "... And they cost less to make."
