New Brunswick tourism ad set to appear during Super Bowl
CTV
Those watching the Super Bowl on Sunday will be encouraged to visit New Brunswick, thanks to an advertisement spot purchased by the provincial government to air during the annual event.
Those watching the Super Bowl on Sunday will be encouraged to visit New Brunswick, thanks to an advertisement spot purchased by the provincial government to air during the annual event.
Tourism, Heritage and Culture Minister Tammy Scott-Wallace says its an opportunity the department couldn't miss.
"It was a steal of a deal,” said Scott-Wallace.
Officials call it a marketing investment. The cost of broadcast advertisements during the game are known for their hefty price tags, and this one cost $186,000.
New Brunswick’s business sector is hoping they'll see the return.
"Whatever we can do to drive traffic to our local businesses,” said Krista Ross, CEO Fredericton Chamber of Commerce, “to our local tourism attractions and to invite people to come and visit us, I think is a great thing.”
The strategy isn't new.
