New Brunswick tourism ad set to appear during Super Bowl
CTV
Those watching the Super Bowl on Sunday will be encouraged to visit New Brunswick, thanks to an advertisement spot purchased by the provincial government to air during the annual event.
Those watching the Super Bowl on Sunday will be encouraged to visit New Brunswick, thanks to an advertisement spot purchased by the provincial government to air during the annual event.
Tourism, Heritage and Culture Minister Tammy Scott-Wallace says its an opportunity the department couldn't miss.
"It was a steal of a deal,” said Scott-Wallace.
Officials call it a marketing investment. The cost of broadcast advertisements during the game are known for their hefty price tags, and this one cost $186,000.
New Brunswick’s business sector is hoping they'll see the return.
"Whatever we can do to drive traffic to our local businesses,” said Krista Ross, CEO Fredericton Chamber of Commerce, “to our local tourism attractions and to invite people to come and visit us, I think is a great thing.”
The strategy isn't new.
It’s an extra long March Break for some students in Nova Scotia following a spring snowfall.
Ontario to seize ownership of Toronto Island Airport lands and declare it is a special economic zone
Premier Doug Ford says the provincial government will be seizing ownership of city-owned lands at Toronto’s Billy Bishop Airport and declaring it a special economic zone, invoking new powers that will allow it to override environmental and other regulations.
Saskatchewan’s highest court has dismissed an appeal in the case of a years-long land dispute between the Village of Buena Vista and local landowners.
A participant in the 18th Annual Montreal Lake Walleye Derby is alleged to have violated derby rules over the weekend.
Three byelections are being held on April 13 and the results could have an impact on both the makeup of Parliament and how long it lasts. Here’s a primer on how things could change.
A member of Manitoba’s government caucus and the first First Nations woman elected to the province’s legislature has died.
An Air Canada jet travelling from Montreal to New York City’s LaGuardia Airport Sunday night crashed into a fire truck after landing on a runway, killing the flight’s two pilots and injuring dozens of passengers. Follow for live updates.
Multiple people were forced out of their homes following a blaze at a Calgary five-plex on Monday.
Six people, including a baby, were taken to a southern Ontario hospital on Sunday after an SUV slammed into a GO Transit bus.
Londoners will need to bundle up to start the week, with a chilly and blustery Monday on tap.
A 15-year-old girl from Bridgewater, N.S., is scheduled to appear in court for a bail hearing today after alleged threats to schools in Nova Scotia and Manitoba.
Three byelections are being held on April 13 and the results could have an impact on both the makeup of Parliament and how long it lasts. Here’s a primer on how things could change.
One of the six co-working spaces for federal public servants in the national capital region is set to close this spring, just weeks before federal employees will be required to spend more time in the office.