Netflix offers free plan in Kenya to entice new subscribers
The Peninsula
LOS ANGELES - Netflix Inc on Monday began offering a free mobile plan with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market, the company told Reuters.
The free plan is available on Android mobile phones and will not have ads. It features Netflix movies and TV shows such as dramas "Money Heist" and "Bridgerton" and African series "Blood & Water," plus some of the programming the company licenses from others. Netflix hopes the free plan will lead to users signing up for a paid option with more content.
The world's largest streaming video service is looking to add customers outside of more saturated markets such as the United States, where new subscriber signups have slowed at a time when competition for online audiences has intensified.
