'Netflix House' marks streaming giant's first theme park
The Peninsula
King of Prussia, United States: After years of temporary pop up events, streaming giant Netflix will make its first foray into the theme park space th...
King of Prussia, United States: After years of temporary pop-up events, streaming giant Netflix will make its first foray into the theme park space this week, rivalling entertainment giants Disney and Universal Studios.
The company's "Netflix House" theme park will open its doors Wednesday at the King of Prussia mall -- one of the largest shopping centers in the United States, in the suburbs of Philadelphia, Pennsylvania -- in a space measuring over 100,000 square feet (10,000 square meters).
The theme park, which will offer free admission, plans to host a wide range of dining and activities, all decorated to resemble some of the platform's most popular shows and movies, including "Bridgerton," "Stranger Things," "Squid Game" and "KPop Demon Hunters."
Netflix Chief Marketing Officer Marian Lee said the company opted against charging for admission because "we wanted that accessibility. We want to be an everyday destination."
"As we were launching these pop-up experiences, it became clear that we would actually have more flexibility if we had a permanent location," she told AFP in an interview.
