Netflix charging $5 million for NFL Christmas ad spots
NY Post
The NFL’s Christmas Day games may have a new home, but prices for commercial slots aren’t budging much.
According to Bill Bradley of ADWEEK, the five ad packages for pro football’s Christmas games on Netflix will each cost at least $5 million.
The packages are categorized by pre-game, halftime, in-game feature No. 1, in-game feature No. 2 and post-game, with the last one the most expensive.
Bradley detailed that each package must include at least eight 30-second ads for each company.
The NFL’s eight designated sponsors, including Gatorade, Verizon, Visa and Microsoft, are expected to have first dibs on the package options, with a June 26 deadline to decide.
The corporations will have the opportunity to market their products during telecasts of either Chiefs-Steelers — set for 1 p.m. ET — or Ravens-Texans at 4:30 p.m. ET.
