Nestle India's popular brands to sport masks on packaging to create awareness

Nestle is tweaking its product packaging to leverage the power of iconic brands like Maggi, Kitkat, Nescafe and Everyday to deliver the message, said Nestle India in a statement.

FMCG major Nestle India on Monday said its iconic brands Maggi, KitKat, Nescafe, Everyday will have their logos masked up in order to create awareness and reinforce Covid-appropriate behaviour among the masses. Nestle is tweaking its product packaging to leverage the power of iconic brands like Maggi, Kitkat, Nescafe and Everyday to deliver the message, said Nestle India in a statement. The company will have a campaign in print and digital media informing its consumers about the packaging changes, generating awareness, said a Nestlé India spokesperson.