Need a job? TikTok wants to help

Social media app TikTok, best known for its hordes of Gen Z users and viral dance videos, is making a foray into the very serious business of finding a job. The service is now testing a pilot program, dubbed TikTok Resumes, that it hopes will become a forum for hiring. 

TikTok describes the program as a video-first feature for job seekers. "We are encouraging our users to turn their traditional paper resume into a digital video resume or elevator pitch," the Chinese-owned app said on its website. Among the major employers using Resumes are Chipotle, Shopify and Target, while fashion brands Abercrombie & Fitch and Alo Yoga also have job postings on TikTok. Alo Yoga, for example, is seeking a social media manager who "works at the speed of culture, is 100% dialed-in to internet culture, not only hops onto existing trends – but starts them."