NCAA won't return Reggie Bush's Heisman Trophy despite new NIL rule

The NCAA on Wednesday said it would not investigate past penalties following its new rule change allowing college athletes to be paid for their fame, potentially closing the door on Reggie Bush's bid to get his 2005 Heisman Trophy reinstated.

"Although college athletes can now receive benefits from their names, images and likenesses through activities like endorsements and appearances, NCAA rules still do not permit pay-for-play type arrangements," an NCAA spokesperson said in a statement to CBS News. "The NCAA infractions process exists to promote fairness in college sports. The rules that govern fair play are voted on, agreed to and expected to be upheld by all NCAA member schools." A representative for Bush did not immediately respond to CBS News' request for comment.