National Cinema Day draws over 6.5 million viewers to theatres
The Hindu
National Cinema Day was celebrated on September 23 to commemorate the successful reopening of movie halls
Over 6.5 million people went to the theatres on National Cinema Day, which was celebrated on Friday to commemorate the successful reopening of movie halls, the Multiplex Association of India (MAI) has announced.
More than 4000 screens from across the country, including cinema chains like PVR, INOX, Cinepolis, Carnival, Miraj, Citypride, Mukta A2, Movie Time, Wave, M2K and Delite, participated in the initiative.
As part of the one-day event, various cinema halls started shows at 6 a.m. on Friday, offering “celebratory admission price” of ₹75.
“Audiences of all ages came together to celebrate this historic day at the cinemas. We are thankful to the 6.5 plus million moviegoers who attended their local cinema to purchase movie tickets, making 23 September the highest attended day of the year for the Indian cinema industry,” MAI president Kamal Gianchandani said in a statement.
Theatres across the country have been struggling to record a decent footfall since the onset of the COVID-19 pandemic in March 2020. The National Cinema Day, which was celebrated weeks after the release of Ranbir Kapoor-Alia Bhatt’s blockbuster hit “Brahmastra: Part One Shiva”, led to a good turnout.
Filmmaker R. Balki’s thriller “Chup: Revenge of the Artist” and R. Madhavan-starrer “Dhokha: Round D Corner” also witnessed positive response at the ticket window.
Idris Elba on working with Keanu Reeves in ‘Sonic the Hedgehog’: Destined to make something together
Idris Elba says he is glad to be working alongside Keanu Reeves in the third instalment of Sonic the Hedgehog