Namma Metro coaches to be wrapped with advertisements
The Hindu
BMRCL introduces ads on Namma Metro trains to boost non-fare revenue without obstructing views, sparking mixed reactions.
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For the first time, advertisements will be displayed on Namma Metro trains as the Bangalore Metro Rail Corporation Limited (BMRCL) has issued its first tender for this initiative, marking a new approach to generating non-fare revenue.
BMRCL officials confirmed that trains on the Green and Purple lines will soon be wrapped with advertisements. They said the view through the windows would not be obstructed. “They will be applied in a manner that preserves the aesthetic appeal of the trains. This is the first time we are making such a venture. Since our inception in 2011, we are the only metro system in India that hasn’t displayed advertisements on its trains,” said a BMRCL official.
The BMRCL operates 57 six-coach train sets across the two lines.
The primary objective is to boost non-fare revenue. Metro systems across India have already adopted this strategy, with Delhi, Hyderabad, and Kochi wrapping trains with advertisements for several years. Delhi Metro started this practice in 2014.
Now, one train has been similarly wrapped, but not for commercial purposes. In March 2022, BMRCL covered a train with imagery and slogans commemorating India’s freedom struggle as part of the “Azadi Ka Amrit Mahotsav” programme. It cost approximately ₹8.5 lakh and took 10 days to complete.
BMRCL officials said advertising inside trains and stations has been an ongoing effort to generate non-fare revenue. However, in August 2018, BMRCL suffered a setback when the Bruhat Bengaluru Mahanagara Palike (BBMP) banned outdoor advertisements, including those on metro pillars and the medians beneath viaducts, following a High Court order. Prior to this ban, BMRCL earned about ₹10 crore annually from such advertisements.
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