Myntra enters Singapore, eyes 6.5 lakh Indian diaspora
The Hindu
Myntra expands globally with Myntra Global, bringing Indian fashion to Singapore and targeting Indian diaspora worldwide.
Myntra, a fashion, beauty and lifestyle e-commerce platform headquartered in Bengaluru, on Monday announced its foray into global markets with the launch of Myntra Global. The company also announced its entry into the Singaporean market to take Indian fashion to a 6.5 lakh Indian diaspora in the country.
Myntra further said the platform had already been witnessing notable organic traffic to the tune of more than 30,000 users from Singapore. The expansion was part of its broader growth strategy, and Myntra Global was poised to enable the platform to tap into new customer segments and build stronger international brand affinity over the next few years, it added.
Addressing a press conference, Nandita Sinha, CEO, Myntra, said, “The launch of Myntra Global marks a milestone moment for Myntra. With our expertise in serving customers at scale, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style.”
Available for mobile web and desktops, Myntra Global would tap into third-party cross-border logistics services to bring customers their orders in 4-7 days on average, the company further said.
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