MSNBC to MS NOW: What's behind the network's branding makeover?
Fox News
MSNBC will officially change its name to MS NOW on Saturday as part of its corporate divorce from NBC News in Comcast's spinoff of its cable networks.
Joseph A. Wulfsohn is a media reporter for Fox News Digital. Story tips can be sent to joseph.wulfsohn@fox.com and on Twitter: @JosephWulfsohn.
The looming split led to many burning questions about MSNBC's future, including how it would operate without NBC News' resources, who gets what in the corporate divorce, and whether MSNBC could even keep its name.
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