MSNBC's 'risky' rebrand to MS NOW draws skepticism from branding experts
Fox News
MSNBC is set to officially change its name to "My Source News Opinion World," or MS NOW, but branding experts have criticized the "risky" decision.
Brian Flood is a media editor/reporter for FOX News Digital. Story tips can be sent to brian.flood@fox.com and on Twitter: @briansflood.
"Rebranding a legacy media giant like MSNBC to MS NOW is a bold and risky move. It's not just changing a name, it's shifting decades of perception, equity and trust," branding expert and Motto CEO Sunny Bonnell told Fox News Digital.
"Stripping away part of a name that carries decades of trust can feel, to loyal viewers, like shedding part of an identity. The challenge is to modernize without compromising meaning," she continued. "That balance between evolution and continuity is the hardest act in branding."
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