MrBeast tested Elon Musk’s theory and took home $250,000
CNN
Influencer MrBeast said on Monday that he had made more than $250,000 from one video posted to X, in a sign of just how much major internet personalities stand to make from the social platform’s new ad revenue sharing program.
Influencer MrBeast said on Monday that he had made more than $250,000 from one video posted to X, in a sign of just how much major internet personalities stand to make from the social platform’s new ad revenue sharing program. “MY FIRST X VIDEO MADE OVER $250,000!” MrBeast, whose real name is Jimmy Donaldson, said in a post on the platform. He also shared what appeared to be a screenshot of X’s creator payment screen, showing the post had earned $263,655. X owner Elon Musk in July launched a program to share part of the revenue from ads displayed in the replies to high performing content with the creators who post it, so long as they subscribe to the platform’s premium service. The program aimed to encourage more creators to post high quality content to X that would be appealing to advertisers, as the company struggled to revive its core ad business. It also put X more in line with rival social media companies, including Meta, YouTube and TikTok, which all have systems to pay creators for the traffic and ad revenue they help to generate. MrBeast — who became famous for his highly produced YouTube videos — had said last month that he didn’t plan to regularly post his work to X. “My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it,” he said on X, in response to a request from Musk asking him to post his videos on the platform.
After years of rejecting the idea of a sale of TikTok’s US assets to an American buyer in order to avert a ban, China and ByteDance may have found an owner they could live with: Elon Musk.
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