Move aside Gatorade: Food-sponsored bowl games are dumping more creative products on the winning team
CNN
For decades, college athletes have been dumping Gatorade on their coaches after a bowl win, but with more food-related sponsorships of bowl games, the contents of those celebrations have gotten a lot more interesting.
Some of the foods are dry, like French fries from the Famous Idaho Potato Bowl or crackers from the Cheez-It Bowl.
But others are not so appetizing.
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