Motorola working to double its volumes and be among top three mobile players

Motorola is investing to improve its market share in India which is being dominated by Samsung, Xiaomi, Vivo, Realme and Oppo

Motorola’s Edge (mid to premium segment) and G series (budget segment) have shown tremendous success in India, said Ruben Castano, Head of Customer Experience, Motorola in an interaction with The Hindu on Wednesday in New Delhi during the global launch of Motorola Edge 50 Pro.

He informed that India has become one of their strongest growing markets, globally, and they are doubling investment here to increase market share as well as to export to other countries.

The Lenovo-owned mobile maker is primarily exporting to United States from India. In 2023, Motorola sent more than a million phones from India out of which nearly 25% went to U.S. It uses Dixon as its major contract manufacturer for smartphones in India.

“We are also increasing our local manufacturing capacity, investing heavily in terms of marketing and expanding the channels in India, both online and offline,” said Castano.

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The legacy brand is simultaneously investing to improve its market share in India, which is being dominated by Samsung, Xiaomi, Vivo, Realme and Oppo as top five mobile brands. Motorola fits into ‘others’ category with Apple, Google and Lava as they aren’t volume players.

To be among top five smartphone brands, Motorola has set a three-year plan in motion, informed Castano. “By 2026-27, we would aspire to double our current volumes,” he added.