More Than 100 Crore People Listened To 'Mann Ki Baat' At Least Once: Study

Mann Ki Baat: The study revealed that nearly 23 crore people have listened or viewed the programme regularly while 41 crore people were seen to have the potential of turning into regular viewers of the show, from occasionally viewing it

More than 100 crore people have listened to Prime Minister Narendra Modi's monthly radio programme Mann Ki Baat at least once, while nearly 23 crore people have either listened to or viewed the programme regularly, a study by IIM-Rohtak has revealed.

The Listener Feedback and Sentiment, an analysis of Mann ki Baat --- as part of which 10,003 persons in the country from different States and following different professions were interviewed -- has revealed that nearly 96 per cent of them were aware of the show. Known to be a popular outreach programme by the PM, the radio show debuted on October 3, 2014, and has become AIR's regular broadcast on the last Sunday of every month. The 100th edition of Mann Ki Baat is expected to be aired at the end of this month. 

The survey noted that the data was collected through a psychometrically purified survey instrument. "Data was collected from North, South, East, and West regions of India using snowball sampling - approximately 2,500 responses per zone," an official said.

The study revealed that nearly 23 crore people have listened or viewed the programme regularly while 41 crore people were seen to have the potential of turning into regular viewers of the show, from occasionally viewing it. Sixty five per cent people watched it in Hindi, while 18 per cent preferred English. The survey covered people engaged in 86 professions in all - nearly 64 per cent of the respondents were from the informal sector, including self-employed, while 23 per cent were students, nine per cent were academics, including school teachers while four per cent were housewives.