Montreal police unveil new, eye-catching pedestrian safety campaign
CTV
Drivers heading south on d'Iberville Street in Montreal's east end could soon be confronted by their worst nightmare -- what could happen if they're not careful behind the wheel.
Drivers heading south on d'Iberville Street in Montreal's east end could soon be confronted by their worst nightmare -- what could happen if they're not careful behind the wheel.
Monday, Montreal police (SPVM) unveiled its newest campaign for pedestrian safety.
It starts with an image of a woman holding a sign that says "regardez-moi," or "look at me," before showing her cross the street with her scooter.
The last image shows her lying on the ground as if she had just been hit by a car.
The campaign is part of October's pedestrian awareness month.
"Using scenes like these will, at times, shock people; seeing people injured, and we want to be sure that...they are going to be aware that they need to slow down," said Sargeant Jean-Bruno Latour, with the Montreal police road safety squad.
The panel truck is slated to stay in the area over the next week.
