Montreal company lights up the crowd at the Super Bowl
CTV
When 60,000 people cheered in Allegiant Stadium on Sunday night during the Super Bowl, the wearable lights on each spectator made everyone part of the show.
When 60,000 people cheered in Allegiant Stadium on Sunday night during the Super Bowl, the wearable lights on each spectator made everyone part of the show.
Creating that magic starts at the Montreal offices of Pixmob.
"When you light up an audience, you get a reaction from the crowd. You get that excitement, that joy that's coming from the crowd," said Nicolas Coallier-Fournier, lead programmer at Pixmob.
The tech is used in all kinds of live events, from concerts to games.
Last month at the Verdun Auditorium, Pixmob lit up the home opener of the Professional Women's Hockey League Montreal team.
And Sunday, it lit up the biggest sports event of the year.
"There's always that proudness, we're a proud company. We're proud of what we do," Coallier-Fournier told CTV News.
