MLSE, Bills partner to grow football in Canada
Global News
Maple Leafs Sports & Entertainment has partnered with the NFL's Buffalo Bills to help grow football in Canada.
TORONTO – Maple Leafs Sports & Entertainment has partnered with the NFL’s Buffalo Bills to help grow football in Canada.
A joint statement released Tuesday by MLSE and the Bills said the aim of the partnership to build connections with Canadian football fans via MLSE’s sports teams.
It will include youth camps with the Argos, apparel collaborations and watch parties at select games involving MLSE’s sports entities.
MLSE owns the NHL’s Maple Leafs, NBA’s Raptors, Toronto FC of Major League Soccer and the Marlies of the American Hockey League in addition to the Argos.
A flag football camp involving over 200 youth was scheduled to be held Tuesday at BMO Field. Argos and Bills development coaches, along with some Toronto players, were set to participate.
It’s the first of several youth football clinics the Argos and Bills will co-host throughout the year.
As part of the initiative, Toronto will host a themed game Oct. 4 when it faces the Hamilton Tiger-Cats at BMO Field. Fans attending the contest will receive a Bills-Argos giveaway item, while participants in the first youth clinic will be invited as special guests.
Tickets in the upper east grandstand start at $20, with an option to add a $5 youth ticket for those under the age of 15.
