Minions and #Gentleminions: Why some theatres are banning teens wearing suits to new movie

While most of the teens have been exhibiting good behaviour at the screenings, it's been causing a bit of a headache for some theatre operators across the pond.

Theatre owners are crying “Despicable!” at the hordes of well-dressed, banana-toting teenagers showing up at theatres to watch the latest Minions movie.

People’s TikTok feeds have been taken over by videos of young men dressed in suits and carrying the yellow fruit, filing into theatres to watch Minions: The Rise of Gru.

But why?

It’s part of the #Gentleminions trend, which looks to be a bit of well-placed marketing for the box-office dominating cartoon. Just before the film’s release date on July 1, the Minions account began promoting the so-called “gentleminions,” posting a video of a long line of dapperly-dressed youth filing into a movie theatre.

“Your day has come,” reads text on the video, while the caption says, “Bobspeed you gentleminions,” mimicking the way the bumbling characters speak.

The suits are a tribute to Steve Carrell’s character, Felonius Gru, the Minions’ conniving boss in the series.

And while most of the teens have been exhibiting good behaviour while attending the screenings, it’s been causing a headache for some theatre operators across the pond.