Millennial Money: Experts expect 5 things this Black Friday
BNN Bloomberg
What do you get when you cross Black Friday deals with a continuing pandemic, supply chain disruptions and inflation? Answer: a very messy version of the biggest discount day of the year,
What do you get when you cross Black Friday deals with a continuing pandemic, supply chain disruptions and inflation?
Answer: a very messy version of the biggest discount day of the year, which happens annually on the day after American Thanksgiving. This year, that's Nov. 26 .
Here are five predictions from retail experts about Black Friday 2021 - plus, how you can navigate the upcoming sales.
Supply chain complications due to the pandemic have caused delays or shortages of items as varied as toys, furniture and books. Companies may have to pivot their Black Friday selling strategies as a result.
“Retailers might focus on specific items rather than trying to have a huge range of everything,'' says Mathew Isaac, professor of marketing at Seattle University.
As stores focus on getting the most in-demand items on their shelves, don't expect them to carry as many sizes, styles or variations of everything else, he adds.
