Microsoft, LaLiga expand partnership to digitally transform football experience

The collaboration will focus on enhancing fan engagement with data-enhanced match coverage, next-generation over-the-top streaming services, and advanced content protection services.

(Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.) Spain’s premier football association LaLiga and Microsoft, are expanding their partnership to digitally transform the football experience globally, and to develop new technology solutions for the sports industry. The collaboration will focus on enhancing fan engagement with data-enhanced match coverage, next-generation over-the-top (OTT) streaming services, advanced content protection services and venue management systems, according to their joint statement.