Michael B. Jordan apologizes for rum name after venture is accused of cultural appropriation
Fox News
The actor, 34, took to his Instagram Story on Tuesday to explain himself after finding out that J’Ouvert is the name of a carnival that is celebrated in many Caribbean islands but has ties to 19th century slavery.
"I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture(we love & respect) & hoped to celebrate & shine a positive light on," he began his mea culpa. "Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations." Jordan then announced that his brand will be changing its name in response to the backlash.More Related News