Meta to use AI chats to personalize ads, content

San Francisco: Meta will begin using people s conversations with its artificial intelligence chatbot to tailor the ads and content they see on Faceboo...

San Francisco: Meta will begin using people's conversations with its artificial intelligence chatbot to tailor the ads and content they see on Facebook and Instagram, the social media giant announced Wednesday.

The company said it would start notifying users about the change on October 7, with the new system taking effect on December 16, 2025.

Under the update, interactions with Meta AI -- whether through voice or text -- will be utilized much like how the platform currently tracks likes, shares and posts to determine user interests and what ads will have the highest potential impact.

The result could mean that users who discuss outdoor activities with the chatbot start seeing recommendations for hiking groups, posts about trails from friends, or advertisements for hiking equipment.

More than one billion people use Meta AI, the company's generative artificial intelligence assistant, across its family of apps including Facebook, Instagram and WhatsApp.