Meta to add ‘AI generated’ label to images created with OpenAI, Midjourney and other tools
CNN
Meta says it’s working to identify and label AI-generated images shared on its platforms that were created by third-party tools, as the company prepares for the 2024 election season amid a proliferation of artificial intelligence tools that threaten to muddy the information ecosystem.
Meta says it’s working to identify and label AI-generated images shared on its platforms that were created by third-party tools, as the company prepares for the 2024 election season amid a proliferation of artificial intelligence tools that threaten to muddy the information ecosystem. In the coming months, Meta will start adding “AI generated” labels to images created by tools from Google, Microsoft, OpenAI, Adobe, Midjourney and Shutterstock, Meta Global Affairs President Nick Clegg said in a blog post Tuesday. Meta already applies a similar, “imagined with AI” label to photorealistic images created with its own AI generator tool. Clegg said Meta is working with other leading firms developing artificial intelligence tools to implement common technical standards — essentially, certain invisible metadata or watermarks stored within images — that will allow its systems to identify AI-generated images made with their tools. Meta’s labels will roll out across Facebook, Instagram and Threads in multiple languages. Meta’s announcement comes as online information experts, lawmakers and even some tech executives raise alarms that new AI tools capable of producing realistic images — paired with social media’s ability to rapidly disseminate content — risk spreading false information that could mislead voters ahead of 2024 elections in the United States and dozens of other countries. It also comes a day after Meta’s own Oversight Board slammed the company’s “incoherent” manipulated media policy in a decision related to an altered video of US President Joe Biden. Biden’s presidential campaign on Monday called the policy “nonsensical and dangerous,” in a statement to CNN responding to the Oversight Board’s findings. Meta said Monday it would review the board’s recommendations and respond within 60 days.
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